On the 20th of November, someone would make a post to Reddit, saying that they think they had discovered a cult on the popular marketplace – Etsy.

Please note that since this article was written, Lilith’s page has been removed from Etsy.


More examples of these scams still exist on Etsy.

While I’m sure most of you know what Etsy is, let me give those of you who don’t a very brief overview.

Etsy is a marketplace that allows you to purchase unique items from independent sellers all around the world.

You can purchase things such as handmade necklaces, gift boxes, and themed presents for any occasion.

Sellers must obey the platform rules and the laws in their country, however the only rule for actually joining the platform would be to provide some form of identification.

Let me introduce you to a user named ‘LilithCult,’ who has fallen under speculation from internet sleuths for the items that they sell on their Etsy store.

Just by viewing their profile, we can see that they are rated 5 stars after almost 7,000 sales, and that they are located in Spain.

They have 46 items available to purchase, 45 if we don’t include their tip jar, and all of them are some sort of spell or ritual.

The prices range from £100 all the way up to £1,000, and some of these goods are truly concerning.

For example, let’s take the most expensive product: a pact with Lucifer, which Lilith is selling for £1,085.09.

The description reads:

“A pact with Lucifer is the strongest ritual to obtain a desire with the magnitude to change your life forever. A pact to obtain what? You decide, but it is commonly used by very wealthy and popular people, world leaders, politicians, and celebrities. Therefore, the most frequent desires are extreme wealth, health, professional power, fame, or a life-changing relationship or marriage.”

According to the site, over 20 people currently have the item in their basket, but you must be thinking – surely people aren’t actually going to go through with the purchase?

Well, that’s where you’d be wrong, as the item has 22 reviews which you can only write once a product has been received, meaning that these 22 people have actually gone through with the purchase.

Most of the reviews are simple, just saying things like ‘Hail Lucifer’ or thanking the seller, but one in particular is intriguing, and it’s right on the first page.

The review reads:

“Life changing! She is amazing. My life has transformed in every way. Before, I was very insecure and needed constant reassurance but now, through her work, I’ve become a completely different person. Even if you think your situation is difficult or have doubts, I respectfully ask that you give her work a chance. Give her your full trust and then watch your life change for the better. I am proof that her rituals help even the most damaged people. I only wish I met her sooner.”

Not a single one of these reviews is under 5 stars, and it truly seems as if the pact worked for people.

Another one of the more interesting spells is the Extreme Wealth Spell, which claims that it will capitalise your abilities and create multiple and lasting sources of income, along with the fact that financial failure won’t happen to you anymore.

This spell comes in at £343.61, and there are ten reviews.

Most of them don’t include any text but there are two that do, one says “Five stars and 100% satisfied,” while the other reads, “I haven’t noticed anything changing in my financial situation yet but I’m claiming the spell’s success and I trust the process.”

It is unknown if unimaginable wealth actually came to the buyers, but there has not been a single negative review so take that how you will.

The final spell I’m going to mention is the Demonic Love Binding Spell.

It costs over £240, and the description is:

“This love binding is the most powerful love ritual in our gorgeous black magic Eden. The purpose of this overwhelming dark magic ritual is to bind your target in with you for the rest of their life and to hold their mind totally and completely captive forever.”

It is terrifying to think that some people fully believe that this will work, and have no problem spending a decent amount of money on something that may yield no results.

One review tells of how their target has been more loving and caring, telling the person how much they miss and love her.

Another one reports that their boyfriend’s behaviour has changed for the better, and that since the spell was performed, he has become more considerate and caring towards the buyer.

If we take a look at all reviews for the shop, it’s just page after page of 5-star reviews. People are saying that they see Lilith as an older sister, with some repeating the phrase, “All hail Lilith”.

A lot of this seems to involve trusting the process, as Lilith makes it clear that results do take time and won’t appear instantly.

People seem to put their full trust in her for unknown reasons, and I can certainly see why people think this is a cult, as they seem dedicated to supporting her.

People are spending outrageous amounts of money for her services, but are they actually getting a return? While most people believe that black magic is all talk, the whole practice does have dedicated followers from all around the world.

Over the years, there have been a lot of cases where people suspected that black magic may have been involved, and before 1717, there are reported to have been over 500 suspected witches executed for their practice in England alone.

Lilith has created a website with the same name as the store.

On the site, we can view a frequently asked questions section which can give us some more insight into her ways.

She claims that she is using advanced demonic magick, which is the strongest practice on earth.

She mentions that she does all the spell work and will rarely require additional action from the buyer.

We can also create a possible theory as to why people are so confident in her ability, as under a section titled ‘what not to do’ after one of her rituals, she writes:

“Common (and terrible) mistakes include doing other similar rituals around or mixing magical practices after my spell. If you do an obsession ritual with me and you purchase an obsession ritual somewhere else one week later, you are clearly showing a lack of confidence in the spell done by me that may ruin everything. Doubt will kill your results. Don’t be silly. Feelings of negativity about your spell will create a self-fulfilling prophecy.”

This could lead people to want to be as positive as possible as to not hinder the results of their spell, possibly explaining the overwhelming amount of 5-star reviews.

Reading her ‘about’ page, it does feel as though you’re reading about a cult. First of all, it is in the name, and secondly, the final paragraph on the page reads:

“Welcome to the path that allows you to write your own story and leave behind the oppressive chains of fate. The truth will persevere.”

As well as this, some people who have bought her products say that they have chosen to be her ‘loyal followers’ after feeling the effects for the first time.

Doing a google search of the name she gives only provides us with the website, so either she is relatively unknown and has basically no digital footprint, or the name she gives is fake.

Looking at Etsy’s seller policy, we can discover that these services shouldn’t even be allowed on the platform as they are actually banned.

The section reads that Etsy welcomes a wide variety of divination and spell-related items, however spell supplies may not offer metaphysical outcomes, which Lilith’s do.

We can prove this as they provide examples of some metaphysical services that are prohibited, and she breaks almost all of these, including ‘Spellcasting’, ‘Rituals’, and ‘Items with a metaphysical outcome such as attracting wealth, love and more’.

She seems to have dedicated enough followers that if she were to be banned from the platform that they would just follow her over to her website anyway, but how does this look for Etsy if they blatantly ignore their own rules?

To make it worse, Lilith isn’t the only one doing this as Etsy provides us with a section titled ‘You may also like’ which includes spells and rituals from a range of other sellers.

Once again, this is a blatant violation of the Etsy guidelines, yet some of these stores have been active and selling rituals as far back as four years ago.

To make it worse, Etsy are including these products in their promotions on other social media sites. While this is most likely automated, it’s still a serious problem as it makes it look like they condone these blatant scams.

It’s clear that spells and rituals are running riot on Etsy, but are they real?

Probably not.

It’s likely that these spells are not real and in my research, I have discovered that most people who do not buy into this believe that these apparent witches are using grieving people for money.

The rules of the ritual make it seem as though they are avoiding bad reviews and feedback by saying that buyers need to stay positive in order for their spells to work. This would explain the lack of negativity in the comments, but we obviously can’t know for certain.

To me, this appears like a huge scam, but I can’t blame people for considering this to be a cult.

I think that people are just experiencing things that were going to happen anyway and writing it off as a result of the spell.

Another possibility is that the seller is a master manipulator and is genuinely convincing these people that their spells have worked, however, that seems more unlikely than the first possibility.

People are spending their hard-earned cash on worthless products that shouldn’t be on the site in the first place – but what can we even do now?

She is promoting her website and I’m sure that people will just follow her over there if she were to be banned.

This seems to be a serious problem on Etsy and it needs to be taken care of sooner rather than later, before more vulnerable people are taken advantage of by scam artists promising to help solve their trauma in some way that will never work.